Our approach is business-needs focused and outcome driven.

It's not about "dream users," designing for ourselves, or asking our users to design it for us. We start by understanding your business and your customers and create product strategies and experiences based on real data.

Read our blog.

COLLABORATIVE LEADERSHIP

Collaboration is at the heart of good design. Our approach includes a process that fosters collaboration, drives ideation, plans for success, and creates design solutions.

STRONG PROJECT MANAGEMENT

Efficient definition of project scope, ability to manage momentum and delivery against timelines

STRATEGIC RESEARCH

Companies that know their customers serve them better. We design research plans based on business and projects need, not just for it's own sake.

PRODuCT & UX STRATEGY

A good digital experience starts with a solid product strategy. Our team is versed in creating and driving long-and short-term strategies based on business goals and customer needs.

Work Examples

Digital Experiences well designed

Take a test drive

Don't take our word for it. Take a look at some of the work we've done to see our results.

TeachforAll.org

Problem: Develop a site that explains and brings to life the mission of a complex not-for-profit serving children around the world

Solution: Lead the team through ideation and planning for an evocative site experience that simplifies the organization's message and mission. We developed the UX, content strategy and UI design for the site.

MBOPartners.com

Problem: A company serving enterprises and consultants needed to reposition itself with independent consultants

Solution: Developed user experience and visual design for the marketing site for a company the provides services to independent consultants and their clients.

Shutterstock

Problem: Lack of understanding of the types of customers accessing the universe of Shutterstock product areas.

Solution: Interview and observe customers and identify key user types based on priority behaviors and attributes, identifying needs, behaviors, pain points and attitudes that impact their interactions with the brand.

RocketFuel.com

Lead user experience ideation, product strategy discussions, and user experience design for a growing B2B company about to go public.

““Jenn lead us through an incredibly detailed planning process that included customer interviews, stakeholder interviews, research, and workshops and delivered some incredible wireframes to show us the path forward to the next version of our website. She’s the best in the business and I wouldn’t hesitate to work with her again. Think ‘top notch’ and then cut a notch higher than that... That’s Jenn.””

— Skott Bennett, Creative Director at Rocket Fuel, Inc.

CA Technologies Usability Testing

Conducted usability testing and reported findings in collaboration with Adjacent to One for a team management tool provided to companies for their employees.

Everyday Health Personas

Interviewed customers and created health and wellness and weight loss personas based on real customer data. Read more about our persona development process.

Everyday Health Calorie Counter Club

Conducted research and card sorting, created personas, and developed wire frames and a badge strategy for driving site usage for a weight loss company.

Verizon Powerful Answers

Developed user experience to deliver evocative videos about the innovative work fueled by Verizon’s technology